Booming sales and exceptional deals—which shopping season pops into your mind when you hear these phrases? It is supposed to be Black Friday, right? With high conversions and sales, businesses face countless customer inquiries, support tickets and potential chaos. Since all the customers flood online stores to look for the best deals, the customer support team feels unimaginable pressure during the season. So it is important to learn how to minimize customer support pressure on Black Friday.

That said, this year’s Black Friday 2024 is expected to break all previous years’ sales records. So preparation is the KEY! In this blog, we have compiled tried and tested ways to minimize customer support pressure for the biggest shopping season.

5 Pro Tips to Handle Customer Support Pressure During Black Friday

In the time of Black Friday, the number of customer inquiries businesses get is a beggar description. To minimize customer support pressure, especially in this season, you have no other option but to follow a few important tips. The following are a few PRO tips that have been applied & the result went great.

Make Shopping Unforgettable with a Personal Touch

With thousands of options in front of their eyes, customers may get confused about which one to buy or purchase. To make your brand stand out in this holiday shopping rush, you need to make a bridge between your product offerings & needs of the customers. Always remember that every customer is different and has unique needs or preferences. All you need to do is address those customer needs & offer them what they were looking for, to turn a simple sale into a memorable one.

Moreover, being kind and helpful towards the customers is not only applicable for this Black Friday season, rather it is the most important thing you need to maintain and emphasize during this season. Because customers will have a bunch of other options & not think for a second to leave your product or service if you are not kind and helpful towards them.

Speedy Checkout, Happy Customers: Your Questions, Answered Fast

Customers and shoppers always expect a quick checkout process while purchasing anything online. For seasons like Black Friday, providing a smooth checkout process to customers is a must. If any delay or unexpected things happen, it can lead to frustration and lost sales. So it is crucial to prioritize the assistance as fast as possible.

Get your support team prepared to help customers more efficiently and effectively. Make sure that all the members are capable of giving a few quick fixes, like wrong pricing and payment issues, which are common problems customers may face. To lead the support team, have a supervisor or manager to assist with complicated issues.

Always ensure customers are getting the correct answers quickly. To save time and energy, go with templates that automatically answer common questions. Last but not least—be friendly, helpful. Only this can make your customers really happy & make them shop from you again.

Make Returns Easy, Keep Customers Happy

For any kind of online business, having a transparent & easily understandable return and exchange policy is a must. To do so, all you need to have is a simple FAQ page or a page dedicated to the return policy (highly recommended) on your website. The moment you implement this, customers will shop from you more confidently.

Having a clear policy page is not only beneficial for customers but also for your support team, as it saves them from repetitive customer queries. Plus, it shows your customers that you care about their satisfaction and are ready to help if anything goes wrong.

Do Customer Communication in a Simplified Way

Communication is key! Each customer may have their preferences while communicating or contacting any business. With that in mind, you can offer diverse communication channels to interact with that match the diverse preferences. This will ensure a seamless experience for the customers.

Well, which communication you pick is totally up to you, but always remember that customers are more likely to engage with the brand or business that is easy to reach and responds quickly. Needless to say, to minimize customer support pressure & a cohesive customer experience, communication channels play a vital role.

Holiday Cheer, AI Style: Your Virtual Shopping Assistant Is Here

For businesses around the world, Black Friday and Cyber Monday are the biggest opportunities to boost sales by connecting with customers, yet a stressful time. With perfect strategies and tools, you can make this shopping event a success.

One way to do this is by using AI to power your customer support. This means you can chat with customers on their favorite apps, give them personalized advice, and answer their questions quickly. This makes shopping easier and more enjoyable for everyone.

While talking about AI in customer assistance, BetterDocs—an AI-powered knowledgebase solution- comes to the table. With the tool, you can easily handle the pressure from customers during the Black Friday season. 

How BetterDocs Can Reduce Customer Support Pressure this Black Friday Season

BetterDocs, the ultimate AI-powered knowledge base. It is trusted by 40,000+ users for its amazing features. Apart from the AI chatbot, BetterDocs also offers some features that can reduce support tickets during this Black Friday and Cyber Monday season. Let us have a more detailed look.

Write Documentation with AI

You can create any document now instantly with an AI-powered feature. In BetterDocs, by simply giving keywords and a prompt, AI can generate any type of document instantly. This Black Friday season, simply list down the right keywords and details about your product or services and the AI will create the documentation, so it does not get delayed to get support documentation this Black Friday.

AI Chatbot

Another powerful feature of BetterDocs is the AI chatbot. With an AI chatbot, you can train the chatbot based on your knowledge base and answer your customers’ queries instantly. Now, with FluentCart integration, you can sync your AI chatbot with BetterDocs and get all the answers instantly about your eCommerce product.

FAQ Builder

The most efficient way to reduce support tickets is an FAQ section. By creating an FAQ instantly, businesses can become more efficient and customers can get their queries instantly. Like ‘Write with AI’, anybody can generate FAQ with AI. So within minutes, you can generate the FAQ section for your website.

AI Doc Summarizer

Your customers might not have time to read long documentation. Implementing the AI Doc Summarizer, customers can simply click on the doc summarizer and get the entire summary of the documentation. This helps to reduce support pressure by simply getting the summary instantly, so customers do not have to contact the support team.

Get Black Friday Success with Smarter Support Strategies

Black Friday is almost here, and it is going to be a shopping frenzy! To make sure your customers have a smooth experience, you can use a few simple tips. First, personalize their shopping experience with little touches like personalized recommendations. Second, make checkout as quick and easy as possible. Third, simplify your return policy to reduce hassle. Fourth, be available on multiple platforms to reach customers where they are.

Finally, use AI tools like BetterDocs to automate tasks and improve efficiency. By following these tips, you can handle the increased customer support load and ensure a successful Black Friday. Was this blog helpful for you? Do share your thoughts in our Facebook Community and subscribe to our blogs for more insightful articles like this.