If you run a Shopify store, you have probably spent a lot of time optimising your product pages, category pages and blog posts for search engines. But there is one section of your website that often gets completely overlooked: your support documentation.
Shopify support documentation includes help articles, FAQs, how-to guides, troubleshooting pages and policy explanations. Most store owners treat these pages as internal elements, something they throw together quickly so customers can find answers on their own.
But here is the thing: these pages can rank on Google. And when they do, they bring in highly targeted traffic from people who are actively looking for help with Shopify-related problems.
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